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Moore on Manufacturing with James Moore & Company is a monthly podcast and video series discussing the latest in manufacturing! In this podcast, we‘ll focus on building the value of your business. This includes covering the topics that impact you the most: cash-generating tax strategies, effects of the current economy, improving operational efficiencies, preparing for a sale or transition, IT and human resources concerns, and more. Join us on the 1st Tuesday of every month at noon EST as we chat about the issues that affect you and your company. These aren‘t your typical, lengthy webinar-style videos; we know you‘ve got a lot on your plate. It‘s just us – and usually a guest or two – shooting the breeze and sharing knowledge to help you and your bottom line. Sign up to receive notifications when new videos are released - https://www.jmco.com/moore-on-manufacturing/
Episodes
Tuesday Jan 07, 2025
Tuesday Jan 07, 2025
Most manufacturers have some sort of marketing plan. But if you haven’t revisited it in the last 1-2 years. It’s likely outdated. And that’s a crucial step, because buyers today don’t invest the time to research who they’ll patronize. Instead, they often rely on pre-existing knowledge of companies and use social media and Google to help support their decision. This creates a challenge for you when vying for market share.
On this episode of Moore on Manufacturing, returning guest Ed Marsh, discusses why your marketing approach may be outdated. Together we’ll talk about this marketing challenge and how it can be overcome to add value to your company.